Crafting Memorable Tangible and Digital Experiences Tailored to Your Business Goals
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RECENT WORK
Strong98: Rebranding a Leading NCAA Athlete Marketing Agency
Strong98 is a cutting-edge sports marketing agency that helps NCAA athletes monetize their Name, Image, and Likeness (NIL) by connecting them with leading brands. With the growing visibility and demand for athlete-driven brand collaborations, Strong98 needed a bold, dynamic rebrand to elevate its presence in a competitive marketplace. I led the rebranding effort to create a striking new identity that speaks directly to athletes and brands alike.
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MachineTrader enables users to create automated investing strategies through a no-code interface, targeting both experienced investors and tech-savvy beginners. I developed a playful, colorful brand identity, designed a robot mascot for guidance, and created intuitive UI/UX to simplify complex financial processes. The platform’s no-code interface was streamlined, and financial data was carefully organized to avoid overwhelming users, making MachineTrader stand out as a fun, approachable alternative in the fintech space
BooFinance is a cryptocurrency project with the goal of making complex crypto and financial mechanisms approachable by gamifying them. The project centers around the playful mascot, Boo – a little ghost who guides users through buying, investing, and staking the Boo coin. I was tasked with creating a visual identity, user-friendly interfaces, and engaging illustrations that would make the crypto experience enjoyable and easy to understand for both beginners and enthusiasts.
Havik is a military simulation software built with Unity, used by armies for training. I designed all UI components, created custom iconography, and developed a modular design system to represent entities and display information like weather and communications. The frontend screens used a grid-based structure to ensure clarity and consistency, making the interface adaptable and user-friendly for complex simulations.