Pencheck is a B2B platform used to manage Retirement Plan Benefit Distribution. The Software presented a mix of different outdated user interfaces. My mission was to modernize and simplify all these screens in a cohesive UX that would fit with the new visual identity.
I had to establish some guidelines, create a UI library and define some screen zoning to enforce a consistent screen layout, visual language and finally a cohesive experience. I also had to split or consolidate some screens (especially forms) so they are not overwhelming and match better the user thought process.
The platform had been greatly improved and user satisfaction went up. The load on the support service decreased. The on-boarding of new users is faster and easier.
MORE CASE STUDIES
Strong98 is a cutting-edge sports marketing agency that helps NCAA athletes monetize their Name, Image, and Likeness (NIL) by connecting them with leading brands. With the growing visibility and demand for athlete-driven brand collaborations, Strong98 needed a bold, dynamic rebrand to elevate its presence in a competitive marketplace. I led the rebranding effort to create a striking new identity that speaks directly to athletes and brands alike.
MachineTrader enables users to create automated investing strategies through a no-code interface, targeting both experienced investors and tech-savvy beginners. I developed a playful, colorful brand identity, designed a robot mascot for guidance, and created intuitive UI/UX to simplify complex financial processes. The platform’s no-code interface was streamlined, and financial data was carefully organized to avoid overwhelming users, making MachineTrader stand out as a fun, approachable alternative in the fintech space
I collaborated with Strava’s management team to design mockups for new features and subscription offers, including a family plan and a two-month free trial. My focus was on creating clear, impactful designs that aligned with Strava’s strong visual language, helping the brand attract new users and enhance its user acquisition efforts.