Sports technology

Products that understand performance.

We design and build software for athletes, coaches, race organizers and connected sports hardware: video, GPS, telemetry, sensors and the coaching workflows around them.

Discuss a sports-tech product
Victorise Studio: video synchronized with telemetry traces

01Capabilities

Where software meets the sport.

Performance data

Turn GPS, telemetry and training data into information athletes and coaches can act on.

Video + data

Synchronize performance data with video so users understand not only what happened, but where and why.

Connected hardware

Design the software layer around sensors and connected products, from BLE pairing and calibration to analysis.

Coaching tools

Workflows that help coaches compare athletes, sessions, runs and training interventions.

Race timing

Timing, results and sector analysis for events, from the start gate to the published leaderboard.

Rapid product development

Move from a performance idea to testable software without separating product thinking from implementation.

02From inside the sport

We ride. We design bikes. Then we build the software.

We are based in Carlsbad, California, where our founder rides mountain bikes and designs his own. A bike is a system where geometry, materials, data and the rider all have to agree, and we approach software products the same way.

That is the lens we bring to sports products. With BrakeAce, a New Zealand startup behind a wireless brake sensor for mountain biking, the work grew from usability consulting into a full technology partnership across apps, firmware direction, dashboards and athlete workflows.

BrakeAce case study
BrakeAce ride detail with braking events